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Advertising campaigns on filing tax returns

26 September 2018 / Allison Plager
Issue: 4665 / Categories: Comment & Analysis
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Inner peace

KEY POINTS

  • Hector the inspector Mrs Doyle Adam Hart-Davies Moira Stuart inner peace and ducks – what is the connection?
  • Some negative feelings towards the advertising campaign.
  • Taxpayers are aware of filing deadlines and penalties for later returns.
  • Number of individuals intending to file online has fallen.

Every year HMRC tries to persuade the ten or so million taxpayers who self-assess to file their returns and pay outstanding tax by the 31 January deadline. It is has run campaigns since...

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