Thinking internationally has been a requirement for businesses since the early 20th century as international trade and travel driven by advances in technology have allowed us to connect physically and virtually regardless of distance. In more recent decades rather than reducing travel times the latest wave of innovations has focused on digitalisation giving us opportunities to interact with more people than ever before. The pace of this innovation was undoubtedly increasing before the pandemic but as health concerns and government action kept more people at home closed businesses and shut borders the shift away from bricks and mortar businesses to online services has accelerated.
The quick response of businesses to ensure their financial survival is expected to drive growth in the e-commerce industry at an incredible rate in the coming years. In fact the Organisation for Economic Co-operation and Development (OECD)...
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