Many accountants are apprehensive about incorporating technology into their practices. They’re not technophobes – rather they’re sceptics. They are used to working in an industry that has relied on offline processes and their professional skills so they are naturally sceptical of any claims made about technology with transformative potential.
But with the pace of technology – such as artificial intelligence (AI) and automation – accelerating quickly there is an urgent need for accountants to break with the old and embrace new digital tools capable of transforming how they work. The challenge lies in persuading accountants to embrace technological advancements while simultaneously assuring clients that they’ll continue to be delivered the quality services they’ve come to expect.
A major concern when it comes to automated or tech-driven services is that a lack of human contact will make the customer experience worse and the service more difficult to navigate.
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