B Corps: becoming better

Readers of a certain vintage may remember Sesame Street in its classic format in which every episode focused on a letter and a number. In that vein this article is brought to you today by the letter B and the number 4. B in this case does not stand for Big so the Four may not be who you think. To explain let me start with three other letters which you’re likely to have seen together before: ESG.

Beginning

ESG (environmental social and governance) refers to a framework for systematically measuring a business’s sustainability – how it operates as a long-term force for good – and for taking actions to reduce the risks and make improvements. Another way of expressing the ESG breakdown is: planet people and purpose.

ESG objectives may be driven by internal expectations (employees leadership) or by external expectations...