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Developing an effective digital marketing strategy.
KEY POINTS
- Does your tax practice have an out-of-date website?
- Smartphone access is required for websites.
- Potential clients are used to accessing information on smartphones and tablets.
- The importance of understanding the personas of potential clients.
- Content marketing means recognising the benefits of providing free information.
Generally speaking accountants and tax advisers have tended to be sceptical about the benefits of marketing and there is no exception as far as digital channels are concerned. Previously a perceived inability to attribute a clear return on investment has pushed marketing to the bottom of the business priorities pile. However to give credit where it’s due although many accountancy practices have made a giant leap towards improving their understanding of digital marketing just as many have yet to...
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